Mothercare, founded in 1961, is a British retailer specializing in products for expectant mothers and general merchandise for children up to 8 years old. A one-stop shop for quality, choice and value, Mothercare has over 1,060 stores worldwide, with products ranging from bedding and clothing to prams, pushchairs and toys. Mothercare was looking for a local E-Commerce Solution Provider to help with the localization and further development of its China E-Commerce platform.
Bluecom took into account China best practices for localization of Mothercare’s China E-Commerce website. Bluecom helped with the development of Chinese speciﬁc features such as checkout process, text localization, payment gateway and advertising integration. Baidu Analytics was also integrated for selected pages.
Localized features were developed on time. Mothercare now has the ability to track and improve end-user engagement on its China E-Commerce website. Bluecom continues to develop further features for Mothercare.