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  • Carven

    www.carven.jp
E-Commerce Website of Premium Fashion Brand
market:Japan & Europe
industry:Fashion
  • Challenge

    Carven was founded in Paris more than 70 years ago during the golden age of haute couture

    Under the supervision of the stylist Guillaume Henry, Carven has been focusing on the ready-to-wear clothing market

    Carven sales in Asia represent more than 30% of Carven total income, with a strong focus on Japan

    Carven had been looking for a stylish e-commerce flagship store, taking into account both Asian and European markets

  • Solution

    Bluebell Group (Carven distributor in Asia) turned to Bluecom for the support and continuous improvement of their multi-country e-commerce platform

    Development on the Magento Enterprise platform with a different catalogue for Japan and Europe

    Drupal platform synchronization with Magento Enterprise to allow strong content management capabilities

    Japanese and European specific features regarding checkout process, payment gateways, social networks, and tax management

  • Result

    Bluebell Group turned to Bluecom for the implementation of their e-commerce platform based on their multi-country and multi-brand requirements

    Content pages and an e-commerce catalogue provide a consistent user experience across the entire website

    Shopping experience optimized for both Japanese and European end-users’ online habits

    Desktop and mobile creative design currently being revamped by the famous luxury communication agency Mazarine

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